Privacy policy

Here we explain what data Advanced Monitoring Services, S.A. (AMS) receives through the ams.com.pa website and through the channels the site offers you (forms, chat, WhatsApp, email and phone): what we use it for, who else receives it, how long we keep it and how to exercise your rights. We follow Law 81 of 2019 on the protection of personal data and its regulation, Executive Decree 285 of 2021.

In a few words

• We use your data to respond to what you ask us.
• We do not sell or rent your data.
• We do not use advertising cookies or measurement tools from other companies. To count visits, your browser does store a few pieces of data from our own system: point 2 tells you which ones and how to ask us not to measure you.
• Your data is stored outside Panama, mainly in the United States; point 4 tells you with whom.
• You can ask to see, correct or delete your data, object to a use or take it with you: write to us at soporte@atg.com.pa or call (507) 209-5151.

1. Who is responsible for your data

Advanced Monitoring Services, S.A., RUC 155600980-2-2015 DV 74.
Vía España, Las Sabanas, Calle 77A, ATG Building, Panama.
For any privacy matter: soporte@atg.com.pa (subject “Privacidad”) or (507) 209-5151. Our support team handles it.

AMS is part of Advanced Technology Group (ATG Group).

2. What data we receive and what for

• Forms (contact). We receive what you write: name, company, email, phone, your message and what you choose (what you need: information, a quote, a demonstration, a visit or support; and the type of service). The site adds the page you send it from, where you came from (for example, an ad or a campaign), and your IP address and browser; the IP and the browser help us stop submissions from robots. Automatic rules set aside submissions that look like they come from robots (for example, a name made of random letters and no message): they are still stored, the email notice still reaches the team and a person can recover them. If you arrive from a campaign page, the form asks you to tick a privacy checkbox before sending it; we keep the date and the exact text you accepted.
  What for: to answer your request and prepare your quote. Each request arrives as a notice at soporte@atg.com.pa and opens a case in our support system.
  Why we may: because you ask us to, as a step prior to a possible contract with you (Executive Decree 285 of 2021, article 17, paragraph 2).
• Site assistant (the “¿Le ayudo?” chat). What you write travels to our server, which stores the full conversation, the page where you opened the chat, your visit code (to join your messages together) and your IP address. The answers are prepared by Claude, the artificial intelligence of the company Anthropic, in the United States; prices and timeframes are only confirmed to you by a person on the team. If you write your name, your email or your phone in the chat, it becomes a request like one from a form. Do not write passwords, card numbers or health data there.
  What for and why we may: the same as for forms.
• WhatsApp, email and phone. If you tap the WhatsApp button, WhatsApp opens so you can write to us; if you write to us, the message reaches our support system and a person on the team reads it. If you send us a voice note on WhatsApp, we transcribe it and summarize it with artificial intelligence so the team can read it (point 4). If you write to soporte@atg.com.pa, your email opens a case. Calls to (507) 209-5151 are not recorded.
  What for and why we may: the same as for forms.
• Proposals and presentations we send you. If we send you a link to a proposal or a presentation on ams.com.pa, we record when you open it, how long you look at it, whether you tap “Acepto esta propuesta” (I accept this proposal) or “Tengo preguntas” (I have questions) and, in presentations, which slides you view, with your IP address and your browser. If you tap one of those two buttons, the page asks for your name, your position, your email and a comment; together with the date and your IP address they remain as a record of what you accepted or asked. If the proposal asks for an advance payment, the payment button takes you to a payment page. So as not to count twice if you reload the page, those pages store a visit code in your browser until you close the tab. The emails we send you from our system can also tell us when you open them.
  What for: to know whether it reached you and to follow up.
  Why we may: it is part of the business conversation you started with us (Executive Decree 285 of 2021, article 17, paragraph 2).
• Visit measurement. With our own system we count which pages you see, which site or link you came from, whether you use a phone, tablet or computer, and whether you tap WhatsApp, call, email or a maps link (“Get directions”). We do not use advertising cookies or measurement tools from other companies. In the record of this measurement we do not store your IP (the server does note it in its own logs: see “Server logs”). If your browser has “Do Not Track” turned on, we count the visit without a code or mark.
  What for: to know which pages are useful and where visits come from.
  Why we may: it is a legitimate interest of ours, and it is not used to identify you or for advertising (Law 81 of 2019, article 8, paragraph 9).

  If you do not want us to measure you, tick the checkbox (it is your right to object, point 6). This browser stops sending us visits and taps, and the visit code and the first-visit mark are deleted in it. Forms and chat do not change, because you send them yourself.

  Do not measure my visits in this browser

  It applies only to this browser; if you clear the site’s data in your browser, it is undone.

  What your browser stores for this measurement. There are no advertising cookies. These are the marks:

  Only during this visit (deleted when you close the tab):

  • atg_sid: the number of your visit, a random code. It joins the pages you see in the measurement and, if you use it, your chat messages.
  • atg_utm and atg_campaign: where you came from, the site and the campaign of the link you opened, if the link carried them.
  • atg_asist_off: that the chat is off during this visit, so we do not ask again on every page. It only appears if the chat is not available.

  Until you delete them (they stay in your browser):

  • atg_seen: the date of your first visit, to tell new visits from returning ones.
  • atg_no_medir: that you asked us not to measure you. It only exists if you tick the checkbox.
• Server logs. Like every website, the server notes each request it receives: your IP address and browser, the date and time, the page requested and the page you came from.
  What for: the security of the site and to investigate failures or abuse.
  Why we may: it is a legitimate interest of ours (Law 81 of 2019, article 8, paragraph 9).
• Google fonts and map. The pages of this site load their fonts from Google Fonts: when you open them, your browser connects to Google, which receives your IP address and browser. The Contact page includes a Google Maps map that loads only if you tap “View map”; at that moment Google receives your IP address and may use its own cookies. The “Get directions” link opens Google Maps in another tab.

3. News and offers

Today the forms on this site do not have a checkbox to receive news and offers. We only use what you write in them to answer what you ask us: we do not send you news or offers. If we ever send news or offers, it will only be to those who ask for them with a separate, unticked checkbox, and you will be able to withdraw your permission whenever you want, just as easily: reply “BAJA” to the news message, or write to us “BAJA” by WhatsApp or at soporte@atg.com.pa. Withdrawing it does not affect what was already done with your permission (Executive Decree 285 of 2021, articles 19 and 29).

4. Who else receives your data

• The ATG Group team that handles AMS sales and support: the soporte@atg.com.pa email and the support system belong to the group. They use them only to serve you (Law 81 of 2019, article 33, paragraph 5).
• Providers that give us a service:
  • Amazon Web Services, in the United States (Virginia): the site’s server and the database where requests, chat and visit measurement are stored.
  • Google, a United States company: the soporte@atg.com.pa email; also the fonts of the pages and the map on the Contact page.
  • Anthropic, a United States company: Claude, the artificial intelligence that answers in the chat, summarizes voice notes and helps us separate clients, suppliers and spam. That separation is only an opinion; the one who decides how to serve you is a person on the team.
  • Meta, if you write to us on WhatsApp.
  • OpenAI, a United States company: it transcribes the voice notes you send us on WhatsApp.
• Authorities, only when a law or a court order requires us to (Law 81 of 2019, article 24).

We do not sell or rent your data, and we do not give it to anyone to use in their own advertising. Google and Meta (WhatsApp) also have their own privacy policies for their services.

Data outside Panama. For this reason your data leaves Panama: Amazon Web Services stores it in Virginia (United States) and the other providers, in their own data centers. Sending there what you send us is necessary to handle the request you make (Law 81 of 2019, article 33, paragraph 9, and Executive Decree 285 of 2021, article 51, paragraph 7). Visit measurement and server logs are also kept at Amazon Web Services, which stores them on our behalf.

5. How long we keep it

• Forms and chat on this site: if you become our client, or you already appear as a contact of a company we work with, for as long as that business relationship lasts, plus what the commercial and tax laws require. If not, 24 months after our last contact (your request, when we answered you or your last message in the chat) your name, your company, your email, your phone, what you wrote to us in the form or in the chat, the notes we took about your request, the page you came from, your IP address and your browser are deleted automatically. A row with no data of yours remains, to count how many requests arrived. From every request, including those of clients, the IP address and the browser are deleted after 24 months; from every chat, the IP address and the visit code. The notice we received by email and the case opened in our support system follow the rule of the next point.
• WhatsApp and email: for as long as they are useful to serve you and for the business relationship that arises from them, plus what the commercial and tax laws require. Today they are not deleted automatically: if you ask us to delete them, we delete them, except what a law obliges us to keep.
• Visit measurement: we use it to compare months, and that is why it stays. After 24 months the site or link you came from and the ad codes are deleted, and your visit number is no longer joined to your chat. It does not store your IP.
• Proposals and presentations we send you: after 24 months the IP address and the browser of each time you opened them are deleted. If you tapped “Acepto esta propuesta” or “Tengo preguntas”, we keep that record for as long as the business relationship lasts, plus what the commercial and tax laws require; today it is not deleted automatically.
• Server logs: those of the pages, 7 days on the server and then they move to an internal company backup, where today we have not set a deadline to delete them; those of the system that receives forms and chat, 14 days.
• In your browser: some marks are deleted automatically when you close the tab and others stay until you clear the site’s data in your browser. Which are which is in “Visit measurement”, together with the checkbox so that we do not measure you.

6. Your rights and how to use them

Law 81 of 2019 gives you these rights, free of charge and at any time:

• Access: to know whether we have data about you, which data, where it came from and what we use it for, and to receive a copy.
• Rectification: to correct data that is wrong, incomplete or out of date.
• Cancellation: to ask us to delete your data.
• Objection: to ask us to stop using it for something, or to withdraw a permission you gave us.
• Portability: to receive the data you gave us in a commonly used file, to take it elsewhere.

How: write to us at soporte@atg.com.pa with the subject “Privacidad” or call (507) 209-5151. Tell us which right you want to use and how we should reply to you. To protect your data, we will ask you to confirm that it is you (or that you represent that person).

Legal deadlines: up to 10 business days to give you your data (Law 81 of 2019, article 16) and up to 5 business days to correct wrong data (article 17).

If we do not answer you in time, you can turn to the National Authority for Transparency and Access to Information (ANTAI), through its Personal Data Protection Directorate, which receives complaints at protecciondedatos@antai.gob.pa (Law 81 of 2019, article 18).

7. How we protect it

The site and its forms travel encrypted (HTTPS). Only the people who need your data to serve you can see it, each with their own user account. If an incident put your data at risk, the law requires us to notify you and ANTAI (Executive Decree 285 of 2021, article 37).

8. Minors

The site is intended for adults and businesses. If you are a minor, ask your mother, your father or your guardian to write to us.

9. Changes to this policy

If we change it, we publish the new version here with its date. If a change is to use your data for something new, we will let you know beforehand and, when the law requires it, we will ask for your permission (Law 81 of 2019, article 11). You can read Law 81 of 2019 and Executive Decree 285 of 2021 in the Official Gazette (in Spanish).

Your recordings and your data (clients with camera monitoring)

If you contract the monitoring of your cameras, the video is handled by our monitoring center, under its own contract. In that contract you are the controller of the video: you decide what is recorded and what for. We process it on your behalf, as custodian, and only for the service you contracted (Executive Decree 285 of 2021, articles 47 to 49). For ANTAI, video from security cameras is biometric data and, therefore, sensitive data with special protection (Law 81 of 2019, article 4, paragraph 11, and article 13; ANTAI statement of February 2, 2023).

• Who sees your cameras: only the monitoring center’s operators, each with their own user account, when an alarm comes in or when you ask for a review. Each access is logged with the person, the date and the time, and you can ask us for that list.
• Where the recordings are kept: in the recorder installed on your property. The monitoring center keeps only the short videos of the alarms it handles. If you contract cloud recording, your video is kept on our servers and we manage it.
• For how long: the recorder keeps what fits on its disk, about 30 days, and then records over it. Alarm videos are kept for 90 days. In the cloud, the time your plan states. After that time they are deleted, except what a law or a claim requires us to keep.
• Who they are shared with: nobody outside the monitoring center, except you, whoever you authorize in writing or the authorities when a law or a court order requires it.
• Video analytics: some cameras can recognize faces, read license plates or count people. Those features are turned on only if you contract them, and with the lists you define (for example, the authorized people or plates). As the controller, it is up to you to inform those who pass in front of those cameras and, when the law requires it, to have their permission (Law 81 of 2019, article 13).
• The people who appear in your video (employees, visitors): as the controller, you put up the signs that tell them there are cameras and you handle their requests. If you need what the monitoring center keeps to answer them, we give it to you.
• What you can ask for: a copy of a video, the list of who viewed your cameras, or that we delete what the monitoring center keeps, except what a law or a claim obliges us to keep. Write to us at soporte@atg.com.pa with the subject “Privacidad”: it is handled by our operations management, within the deadlines of point 6.
• If someone sees or takes your video without permission: we call you and write to you as soon as we find out, within 24 hours at the latest, and we help you notify ANTAI and the people affected within the 72 hours the law requires (Executive Decree 285 of 2021, article 37).

Contact

Advanced Monitoring Services, S.A. · RUC 155600980-2-2015 DV 74
Vía España, Las Sabanas, Calle 77A, ATG Building, Panama
Email: soporte@atg.com.pa · Phone: (507) 209-5151 · Website: ams.com.pa